Team and Responsibilities

As Product Owner for our eCommerce Shop, you are at the heart of BLACKROLL’s digital commerce experience and will be working closely with our Product Owner Web Experience and other Product Owners and stakeholders across the company. You will lead the evolution of key areas in our online shop — from product discovery to checkout — and directly impact how users engage, convert, and return. You will translate customer needs, business objectives, and technical possibilities into delightful and conversion-strong shopping experiences.
Your role will combine strategic ownership and hands-on collaboration with our tech, design, CRM, and e-commerce team. You’ll also co-drive the platform vision and infrastructure across global markets.

YOUR RESPONSIBILITIES

• Own and optimize Product Listing & Detail Pages (filtering, sorting, merchandising logic, mobile-first design).
• Drive conversion optimization through cross-sell, up-sell, bundles, and personalized product recommendations.
• Design and refine cart & checkout flows, ensuring seamless and localized experiences with regional payment providers.
• Manage the Shopify backend including product setup, metafields, tax & shipping rules, and payment integrations.
• Evaluate and integrate Shopify Apps and custom solutions that enhance the customer journey.
• Develop and govern transactional emails (order confirmations, shipping updates, triggers) and optimize return workflows with self-service tools.
• Implement personalization features & A/B testing (recently viewed, CTA optimization, conversion experiments).
• Ensure GDPR compliance and oversee performance-critical third-party tools (e.g. Klaviyo, Trusted Shops).
• Contribute to analytics, tracking, and reporting (GA4, GTM) to drive data-informed decisions.
• Collaborate cross-functionally on customer account features, global navigation, and overall shop strategy.

Your profile

• You have 3+ years of experience as a Product Owner, E-Commerce Manager, or Digital Product Manager in a D2C environment
• You bring strong knowledge of Shopify ecosystem and headless commerce architectures 
• You understand UX best practices for online shopping and are driven by conversion optimization
• You’re confident working with cross-functional teams (dev, design, CRM, content) in an agile setup
• You can manage both strategic roadmaps and hands-on backlogs
• Fluent in English (German is a plus)

This awaits you with us

Recovery and recharging are important to us. That’s why we offer 6 weeks of vacation, the possibility to work from home, and flexible working hours. Conscious moments of activation are a regular part of our day in an office environment designed around healthy working practices.
Our role-based way of working is defined by transparency, clear responsibilities, and self-driven action — offering plenty of space for creativity and innovative ideas. Internal and external knowledge sharing is encouraged and enables continuous growth as a team.
We also have a lot of fun together. On top of that, we cover 70% of pension fund contributions, and our employees enjoy product discounts both internally and with external partners.

Are you excited to shape our digital shopping experience and take our D2C shop to the next level? Then we’d love to hear from you!
Instead of a traditional cover letter, we’d appreciate your brief and to-the-point answers to the following questions:

• What excites you most about working on D2C e-commerce experiences?
• Tell us about a project or feature you’ve worked on that you’re particularly proud of. What was your role in it?

Your contact person

Any Questions?
I’m your contact person from the PO team and happy to answer anything you’d like to know about working at BLACKROLL®.
We’re excited that you’re interested in our company – and we’re looking forward to hearing from you!

Andrea Zimmerli
+49 (0)7141/6962-552
andrea.zimmerli@blackroll.com (Please upload your application directly via the button – or send it to: karriere@blackroll.com)

About us

 
Everyone experiences lifelong joy while moving.
At BLACKROLL®, our mission is to empower people of all ages and fitness levels to help themselves – by improving their health, well-being, performance, and sleep. Today, our team consists of 60 vibrant minds who pursue this mission with motivation and passion.
How do we do it? By constantly evolving and giving our best every single day.
It all started with the foam roller – now BLACKROLL® offers a full range of innovative healthstyle tools for self-massage, fitness, and healthy sleep.