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Senior Trade Marketing Manager DACH (m/f/d)

Bottighofen CH
Full-time
Permanent employee

Team and Responsibilities

Make the Brand Tangible. Drive Retail Experience. Create Impact.
At BLACKROLL®, we don’t just place products in retail – we create experiences around performance, recovery, and sleep.
As Senior Trade Marketing Manager DACH, you are responsible for how our brand comes to life in retail. You translate brand and sales strategy into impactful retail concepts, activate our key retail partners, and ensure that visibility turns into real demand.
This is a true senior-level role, offering a high degree of ownership, creative freedom, and direct influence on brand perception and sell-out performance across the DACH region.

RESPONSIBILITIES

  • Brand Activation & Visual Merchandising
    You develop and lead high-quality POS, visual merchandising, and in-store experience concepts that make BLACKROLL® products easy to understand, tangible, and sales-driven.
  • Strategic Trade Marketing
    You design trade marketing concepts and campaigns that are internationally scalable or adaptable across markets – always aligned with brand positioning, sales objectives, and retail realities.
  • Omnichannel & Phygital Concepts
    You contribute ideas on how to meaningfully connect physical retail with digital touchpoints (e.g., content, education, mobile, e-commerce) to create seamless phygital customer experiences.
  • Retail Performance & KPIs
    You work with relevant KPIs beyond pure sales figures and further develop them together with Retail, Sales, and trade partners to measure activation quality, engagement, and brand experience.
  • Stakeholder & Interface Management
    You act as a senior sparring partner for Sales, Retail, Brand, and Product teams, and as a trusted partner for retail decision-makers.
  • Leadership & Collaboration
    You collaborate closely with colleagues in B2B and Trade Marketing and bring initial experience in leading or mentoring team members.

Your profile

  • You bring at least 6 years of experience in trade marketing, retail marketing, or brand activation – ideally within the sports, health, or lifestyle industry.
  • You have strong expertise in brand activation, visual merchandising, and POS excellence.
  • You have a proven track record of successfully collaborating with retail partners and senior stakeholders.
  • You think strategically while maintaining a hands-on, execution-driven mindset.
  • You communicate confidently in German (native level) and English (fluent).
  • You are willing to travel occasionally within the DACH region.
  • You bring initial experience in functional leadership or mentoring of team members.

This awaits you with us

​We’ve created plenty of space for recovery and recharging.
This includes 6 weeks of vacation, a home office policy, and flexible working hours.
Conscious phases of activation are an integral part of our office culture, where we truly live the idea of healthy working. We love our location – it offers a wonderful view of the lake and all the benefits that come with it. Our role-based structure fosters transparency, clear responsibilities, and self-directed action.
Both internal and external knowledge sharing are actively encouraged, enabling us to grow and develop together continuously. And yes – we have a lot of fun along the way!
As an employer, we cover 70% of pension fund contributions, and our team members enjoy product discounts both internally and with selected external partners.

Ready to Rethink Retail?
If you share the vision of BLACKROLL® and want to work with us to take brand activation in retail to the next level, we look forward to receiving your application.
A traditional cover letter is not required.
What matters more to us are your concrete experiences and the impact you have created.
Please answer the following questions concisely:

1. Brand Activation in Retail
Describe an example where you successfully activated a brand or a complex product in retail. What was your idea? How was it executed at the POS? And how did you measure success?
2. Stakeholder Management in Retail
You work with different stakeholders on the customer side (e.g., buying, management, marketing, sales). How do you set priorities in such constellations, prepare decisions, and ensure that agreed activations are implemented consistently?
3. Beyond Sales
Sales are crucial – but not everything. Which two or three additional KPIs would you use to measure the quality of brand activation and customer experience in retail – and why?

Your contact person

Do you have any questions?
I’m your point of contact from the People & Culture team. I’m happy that you’re interested in our company and would be glad to answer any questions you may have about working at BLACKROLL®. 

Ulrike Weber
+49 (0) 7141/6962-594
karriere@blackroll.com
(Availability: Mon/Wed 09–14 · Tue/Thu 09–17)

About us

Everyone experiences lifelong joy through movement.
At BLACKROLL®, our mission is to empower people of all ages and fitness levels to help themselves improve their health, well-being, performance, and sleep. Today, our team consists of 150 passionate and diverse individuals who are dedicated to this mission every single day.
How do we achieve this? By continuously evolving, challenging ourselves, and striving to do our very best every day.
What started with the original BLACKROLL® fascia roller has grown into a comprehensive portfolio of innovative Healthstyle tools for self-massage, fitness, recovery, and healthy sleep—helping people move better, recover faster, and feel their best throughout life.
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