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Influencer Marketing Manager 100%(m/f/d)

Bottighofen CH, innerhalb der Schweiz auch Remote möglich
Full-time
Permanent employee

Team and Responsibilities

Within our Marketing team, we develop strategies that go far beyond traditional advertising: we create meaningful connections, build an authentic community, and bring our brand to life.
Influencer marketing is a key pillar of our strategy. With this role, we take the next step: you will further develop our influencer ecosystem, strategically expand channels such as YouTube and TikTok, and strengthen long-term creator partnerships to sustainably scale our brand presence.

YOUR RESPONSIBILITIES

  • Strategic Development & Channel Expansion
    You further develop our influencer marketing strategy, with a strong focus on building YouTube and TikTok as growth channels while continuously strengthening Instagram as a core platform.
  • Creator Ecosystem Development
    You identify relevant creators, build long-term partnerships, and develop scalable collaboration models across YouTube, Instagram, and TikTok.
  • Influencer Acquisition
    You identify, evaluate, and acquire influencers who align with our brand, positioning, and target audience.
  • Campaign Management
    You plan, manage, and execute influencer campaigns end-to-end — from briefings and contract negotiations to content alignment.
  • Performance Analysis & Optimization
    You analyze campaign performance based on key KPIs (reach, engagement, brand impact, sales) and derive targeted optimization measures.
  • Budget Management
    You co-own the influencer marketing budget and ensure efficient, performance-driven allocation.
  • Trend & Market Analysis
    You continuously monitor trends, platform dynamics, and market developments to further evolve BLACKROLL strategically.

Your profile

  • You have proven experience in building and scaling influencer marketing strategies, ideally within health, fitness, sports, recovery, or wellness.
  • You bring hands-on experience with key platforms such as Instagram, YouTube, and TikTok, and understand both long-form creator collaborations and short-form content formats.
  • You have a strong understanding of the creator landscape and ideally bring your own network, including existing relationships with relevant influencers.
  • You collaborate confidently with influencers, agencies, and partners, and have experience leading contract negotiations.
  • You combine strong brand understanding with a performance-driven mindset, work data-driven, measure ROI, and continuously optimize campaigns.
  • You are structured, proactive, and team-oriented, capable of managing multiple collaborations in parallel and working cross-functionally.

This awaits you with us

Recovery and recharging are important to us. We support this with 6 weeks of vacation, flexible working hours, and the option to work from home. At the same time, conscious moments of activation are part of our daily routine — in an office environment designed around healthy working. Our role-based way of working is built on transparency, clear responsibilities, and a high level of ownership, giving you plenty of room for creativity and innovative ideas. We actively encourage internal and external knowledge sharing, enabling continuous development and growth together. And yes — we also have a lot of fun as a team. In addition, we cover 70% of pension fund contributions, and our employees benefit from product discounts both internally and with external partners.

If you share the vision of BLACKROLL® and want to help shape it with us, we look forward to receiving your application. You don’t need a traditional cover letter. What matters more to us are your personal insights and your motivation.
Please answer the following questions briefly and concisely:
  • How would you scale our influencer strategy?
  • Which channels would you use for which types of campaigns — and why?

Your contact person

Do you have any questions?
I’m your point of contact from the People & Culture team. I’m happy that you’re interested in our company and would be glad to answer any questions you may have about working at BLACKROLL®.

Ulrike Weber
+49 (0)7141/6962-594
career@blackroll.com
(Availability: Mon/Wed 09–14 · Tue/Thu 09–17)

About us

 
Everyone experiences lifelong joy while moving.
At BLACKROLL®, our mission is to empower people of all ages and fitness levels to help themselves – by improving their health, well-being, performance, and sleep. Today, our team consists of 60 vibrant minds who pursue this mission with motivation and passion.
How do we do it? By constantly evolving and giving our best every single day.
It all started with the foam roller – now BLACKROLL® offers a full range of innovative healthstyle tools for self-massage, fitness, and healthy sleep.