Influencer Marketing Manager 100% (w/m/d)

Within our Marketing team, we develop strategies that go far beyond traditional advertising: we create meaningful connections, build an authentic community, and bring our brand to life.

Influencer marketing is a key pillar of our strategy. With this role, we take the next step: you will further develop our influencer ecosystem, strategically expand channels such as YouTube and TikTok, and strengthen long-term creator partnerships to sustainably scale our brand presence.

Strategic Development & Channel Expansion
You further develop our influencer marketing strategy, with a strong focus on building YouTube and TikTok as growth channels while continuously strengthening Instagram as a core platform.

Creator Ecosystem Development
You identify relevant creators, build long-term partnerships, and develop scalable collaboration models across YouTube, Instagram, and TikTok.

Influencer Acquisition
You identify, evaluate, and acquire influencers who align with our brand, positioning, and target audience.

Campaign Management
You plan, manage, and execute influencer campaigns end-to-end — from briefings and contract negotiations to content alignment.

Performance Analysis & Optimization
You analyze campaign performance based on key KPIs (reach, engagement, brand impact, sales) and derive targeted optimization measures.

Budget Management
You co-own the influencer marketing budget and ensure efficient, performance-driven allocation.

Trend & Market Analysis
You continuously monitor trends, platform dynamics, and market developments to further evolve BLACKROLL strategically.

• You have proven experience in building and scaling influencer marketing strategies, ideally within health, fitness, sports, recovery, or wellness.
• You bring hands-on experience with key platforms such as Instagram, YouTube, and TikTok, and understand both long-form creator collaborations and short-form content formats.
• You have a strong understanding of the creator landscape and ideally bring your own network, including existing relationships with relevant influencers.
• You collaborate confidently with influencers, agencies, and partners, and have experience leading contract negotiations.
• You combine strong brand understanding with a performance-driven mindset, work data-driven, measure ROI, and continuously optimize campaigns.
• You are structured, proactive, and team-oriented, capable of managing multiple collaborations in parallel and working cross-functionally.

Recovery and recharging are important to us. We support this with 6 weeks of vacation, flexible working hours, and the option to work from home. At the same time, conscious moments of activation are part of our daily routine — in an office environment designed around healthy working. Our role-based way of working is built on transparency, clear responsibilities, and a high level of ownership, giving you plenty of room for creativity and innovative ideas. We actively encourage internal and external knowledge sharing, enabling continuous development and growth together. And yes — we also have a lot of fun as a team. In addition, we cover 70% of pension fund contributions, and our employees benefit from product discounts both internally and with external partners.

If you share the vision of BLACKROLL® and want to help shape it with us, we look forward to receiving your application. You don’t need a traditional cover letter. What matters more to us are your personal insights and your motivation.

Please answer the following questions briefly and concisely:

• How would you scale our influencer strategy?
• Which channels would you use for which types of campaigns — and why?